A complete email platform to sell under your name. Wholesale in, your price out.
SendTo is a business in a box: a branded portal, a deliverability engine, AI production and billing, ready to sell the day you sign up. You buy at one flat fee. Your customers pay what you decide, every month, and buy their own usage on top. No engineering team, no deliverability hire, no infrastructure — just customers.
Reselling a public tool means competing on price with the tool’s own website.
A reseller of a public platform has one product and one competitor: the platform’s own website, which sells the same thing for less with the same logo the customer sees every day. Margins are thin, the customer is one search away from cutting you out, and every feature request is “ask the vendor.”
A white-label platform changes the product. Your customers buy from you, log in at your domain, see your brand and never learn the name of the infrastructure underneath. There is no vendor website to compare against. Your price is your price.
And because the platform charges nothing per customer, the twentieth customer costs you only what they consume. Sell the platform, sell the campaigns, sell the pages — all of it under your name.
Customers sign up, onboard themselves and pay you monthly.
One flat overhead, unlimited customers, billing through the platform in your brand. Set the price your market will pay.
A finished product on day one
Your customers get what an agency’s clients get: managed brand-matched domains, automatic warmup, balancing and pacing, verified lists, AI-designed emails and landing pages, a pre-send review and honest reporting — inside a portal on your domain with your logo. Nothing to build. Nothing to host.
- The full platform under your brand
- Domains, warmup and pacing handled for every customer
- AI production built in
Build, send and read the report — all in the platform Northcote Software built for you.
Customers who onboard themselves
Customers sign up at your portal, land in a sample workspace with a working campaign, follow guided walkthroughs and build their first campaign with the AI. Their domains are registered and warmed automatically. Your involvement is optional; view-as access is there when you want to help.
- Self-serve signup under your brand
- Sample workspace and walkthroughs for every customer
- Support with view-as, no password sharing
Wholesale in, retail out
One platform fee. Your customers pay a monthly price you set and buy their own Usage Credits at your rate. The partner view shows each customer’s consumption, so billing is arithmetic rather than guesswork.
- Monthly price per customer, set by you
- Usage sold at your rate
- Per-customer consumption for billing
● Automated 12.1%
Scanners never count as customers.
| Variation | Subject line | Human opens | Clicks |
|---|---|---|---|
| A · winner | Your six-month check-up is due, {first name} | 33.2% | 7.4% |
| B | Six months already? Let’s keep that smile on track | 29.6% | 6.2% |
Northcote Software stopped being a reseller and became a platform.
A software reseller moved its customers off a public tool and onto a white-label platform under its own name. Same customers, same team, a different business — and no vendor website to be compared against.
James Northcote, Managing Director
What changes for the reseller
Margin you design
Set the monthly price, set the usage rate, invoice in your name. The margin is yours from the first customer.
No staff required to run it
Domains, warmup, verification and suppression are automatic. Your job is customers and billing.
A product nobody can shop around
Your customers cannot find a cheaper login for your platform — it only exists under your brand.
Reseller questions
Do I need technical staff?
No. Domains, authentication, warmup, pacing, verification and suppression are automatic.
Can customers sign up without me?
Yes, at your portal, under your brand, with a sample workspace and walkthroughs waiting for them.
Is there a minimum number of customers?
No. One platform fee, as many customers as you can sell.
What if a customer needs more sending domains?
Add managed domains to their account and bill them at your rate.
Sell a platform, not a licence.
Your brand, your price, our infrastructure.
No contract · Cancel any time · Explore everything before you pay