Agencies that stopped renting email and started owning it.
Different businesses, one shape: a branded platform their clients depend on, deliverability engineered in, production mostly automated, and a commercial model where the next client is profit.
Harbour & Finch: fourteen accounts in two weeks, a subscription line on every invoice
Running email on three public tools with three logos, the agency consolidated every client into one branded portal. Domains came online without a ticket, the first campaigns went out within days, and the monthly review changed shape.
Claire Whitfield, Founder
Fieldnote Digital: production halved, every client on subscription
Brand presets for each client let the AI produce the first design; the creative team now finishes rather than starts. Every client pays monthly for the platform their campaigns run on, and the project fee sits on top.
Priya Raman, Creative Director
Meridian Deliverability: from writing audits to running a platform
Years of recommendations became a platform that implements them. Clients are onboarded onto aligned, warmed domains from day one, and the practice is paid monthly for the result.
Daniel Okafor, Principal
Northcote Software: a licence became a platform
Off a public tool and onto a white-label platform under its own name. Same customers, same team, a different business — with no vendor website to be compared against.
James Northcote, Managing Director
What partners say.
The reports changed the conversation. Clients stopped asking whether email works and started asking what we should send next.
The drafts are good enough that our copywriter edits instead of writes. That is not a small change in an agency.
Deliverability used to be something I explained. Now it is something I deliver.
The domain step used to cost us the first month with every client. Now it is the thing I show them to prove how easy this will be.
One client had a rough send. One domain got slowed. The other three carried it and nobody outside our team ever knew.
A client referred us by sending someone a link to “our platform.” That is when white-label paid for itself.
Fully managed, self-serve, or a mix.
The platform supports all three, and most partners run more than one.
Fully managed
Your team builds every campaign. The client sees reports under your brand, by link. Best for retainer clients who want outcomes.
Self-serve
Clients log in at your portal and build with the same AI and Studio your team uses. You oversee, support with view-as, and bill for the platform.
Hybrid
Strategy and the big campaigns from you; the routine sends from the client. The most common shape on the platform.
Write your own.
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